Anyone who has an interest to appear high up in the search engine results knows that it requires more or less effort. Now, you might think I sound a little vague. It’s quite easy. If you are looking for stability and security then you should work long-term to create traffic and links to your page. Some of you that do this have obviously seen that this is not always a fair representation of what it looks like in the SERP. There are plenty of websites that climb to the top placements without apparent effort. When you work in a competitive segment like I do, you get to see on a daily basis proof of pages that use techniques not seen as correct by all. There are some different groupings within the SEO realm with different opinions on how to do SEO. There are many ways of working and they are many times divided into White hat, Grey hat or Black hat. I don’t like to categorize into specific categories because the methods are used in daily SEO work.
However, there are shortcomings in the search engines which make it possible of utilise individual methods to make money. Even if it’s for a short time to make money it can be very profitable if you do it in the right segment or market. Since I work in the Gambling segment, I see a lot of interesting techniques and tricks early before they become widely known. For selfish reasons, I will not write about the latest yet interesting methods.
Look at the picture to the right. This result is from 02/01/14 on the search term casino in Sweden. First page is shared by Gambling companies, Casino Cosmopol and affiliates. Wikipedia is pressed away from the results.
Some of the results on page one has gotten there in a month or less. The methods that the sites have used are different, short and long term. How do you get to page one in the search results within a competitive segment like gambling? The method that I was going to write about is simple and works well in Sweden because Google has not yet filtered out sites that use the method.
I would advise no one to make use of these methods, the aim is only to provide information about flaws in Google’s algorithm to present results.
The method is as I said simple. Obtain a number of sites with many incoming links, high trust or high PR. Do a redirect with a 301 to the site you want to get link traffic to from the other sites. The more sites you use for this the greater the likelihood that you end up high in search results. This is not how a Redirect should be used. The 301 intended to tell that a page has moved permanently to a new address. When that many sites are moving their page permanently to the same address ought to catch Google’s attention but do not always do that. Now, it is possible that several sites point its page into a new joint address, but it also means that they most likely had the same content on their sites, duplicate content.
There are many ways to use a 301 Redirect. This was just one of them, and perhaps the easiest method. I hope you got something new to think about from this article. The Internet is full of sites competing to position themselves as high as possible in search results. Good luck with your own search engine optimization.